Why Networking Matters When You're Looking for a Job

When we think about looking for a job, the first things that come to mind are sending our CV to as many companies as possible or browsing job boards. While these are effective methods, we shouldn't overlook the power of networking. Networking can be an invaluable tool throughout your job search.

According to author Keith Ferrazzi, roughly 85% of jobs are filled through personal connections, while only 15% are obtained by applying to advertised positions.

Here are some of the benefits of networking when you're looking for a job:

1. Access to unadvertised opportunities: Many job openings are never published and can only be reached through personal connections.
2. A chance to get noticed: Networking helps you build your personal brand and introduce yourself to people in your industry.
3. A chance to learn from others' experience: Through networking, you can learn from other professionals in your field and get useful advice on how to find a job.
4. Building relationships: Networking helps you develop relationships with others in your industry and make friends who can be valuable to your career in the long run.

Here are some tips for networking effectively during your job search:

1. Attend events: Go to industry events and conferences to meet people in your field and make yourself known.
2. Use LinkedIn: LinkedIn is a valuable networking tool. Look for people in your industry and connect with them.
3. Be ready to help: If someone in your network needs help, be willing to lend a hand. This will strengthen your relationships and raise your profile.
4. Be authentic: Networking is about building genuine relationships. Be yourself, and don't try to show off or misrepresent information.

Here are some things you should avoid when networking during your job search:

1. Don't show up unprepared – Before attending a networking event, research the relevant companies and people in your industry so you can have productive conversations.
2. Don't focus only on yourself – Although your main goal is to find a job, don't make it all about you. Listen, ask about other people's challenges and needs, and try to offer solutions or make useful introductions.
3. Don't rush to ask for something – When you want to connect with someone, don't open with a request. Invest time in getting to know the person and building a relationship, so they'll be more willing to help when you need it.
4. Don't ignore basic etiquette – Pay attention to the details: introduce yourself clearly, listen carefully, avoid interrupting and keep a professional tone.
5. Don't hand out business cards indiscriminately – Give them only to people you've had a meaningful conversation with and want to stay in touch with.
6. Don't be rude or disrespectful – Be kind and respectful to everyone, whether or not they can help you find a job. It's a small world, and your reputation can suffer if you don't behave appropriately.

Networking can be a powerful tool for finding a job and developing your career. It's important to understand how to use it effectively and to avoid the common mistakes that can undermine your results.

To that end, focus on building meaningful relationships, stay open, and offer value to the people you interact with. This way, you can create a solid network of contacts that can support you in the future, whether you're looking for a job or growing your career.

Remember: networking isn't just about asking for favours – it's also about offering help and building long-term relationships.